Brand Analysis, Building and Revitalisation  

What we do

  • Evaluate brand awareness and explore market perceptions in order to produce templates of a brand’s DNA in terms of its values, attributes, personality, imagery and sources of authority
  • Identify opportunities for improving brand positioning and alignment with market targets by leveraging equity in a way that differentiates on the relevant emotional and rational drivers
  • Assess the viability of capturing greater value from brand strength through product line extension – with the gains from potential brand stretch balanced against any associated risks
Brand Analysis, Building and Revitalisation

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Project examples