Channel Management  

What we do

  • Help clients develop their routes-to-market strategy by mapping market flows to identify the channels or mix of channels which offer optimal coverage and access to target end users
  • Develop profiling systems for evaluating and selecting potential channel partners against key criteria including infrastructure, ability to add value, investment capability and sales impetus
  • Inform the design of packages of marketing, technical, commercial and logistical support which harness the potential of channel networks and enable them to cascade the right offers

Also See:
Project examples