Market Evaluation and Concept Development  

What we do

  • Evaluate markets in terms of volume, value and attractiveness – with identification of key success factors and potential barriers as a guide for successful entry or development strategy
  • Conduct profound investigations of customer agendas and behaviours, looking beyond explicit needs to identify new opportunities for enhancing concept design and positioning
  • Guide the development of new or evolutionary product and service concepts, from initial market receptivity testing to refinement of feature bundles, pricing and communications

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Project examples