Technical Capability

Technical Capability

The right skills and approach for your project

We draw on a full set of market research techniques to ensure that the right method or combination of methods can always be developed to best meet client needs. Our   fieldwork covers qualitative and quantitative interviewing, focus groups and other in-depth approaches, where we are well-versed in the different skills for Consumer and B2B, including the role for interviewers with the experience and credibility to get below the surface with executive respondents. Our analysis extends from qualitative interpretation to statistical modelling and multivariate techniques such as cluster and conjoint analysis.